Mastering Pennywise Makeup: A Comprehensive Guide to Crafting the Ultimate Horror Look


If an eerie vibe is what you’re after, then nothing goes beyond impersonating the world’s most terrifying clown character, Pennywise from Stephen King’s ‘IT’. This character, with its sinister red and white makeup look and creepy grin, remains a popular choice for Halloween costumes, themed events and cosplay. This article offers an in-depth guide on recreating the Pennywise makeup with readily available materials.

Pennywise Makeup

Part 1: Gathering Key Materials for Pennywise Makeup

In order to create a chillingly authentic Pennywise makeup, it is crucial to prepare the necessary materials beforehand.

  • White Makeup – The base of Pennywise’s skin tone.
  • Red, Black, and Grey Makeup – Essential for replicating Pennywise’s unique facial features.
  • Makeup Brushes and Sponges – Required for applying and blending the makeup.
  • Fake Blood – You can’t forget that Pennywise is a ghastly, vampiric clown.
  • Liquid Latex – Useful for creating the exaggerated forehead of Pennywise.
  • Setting Powder/ Setting Spray – Needed to ensure your painstakingly created masterpiece lasts for a longer duration.

Part 2: Follow the Steps to Apply Pennywise Makeup

This part presents an in-depth, step-by-step guide on how to mimic Pennywise’s iconic look. Please refer to our complete eyebrow tutorial for beginners enhance your beautiful brows for perfectly groomed eyebrows.

Steps to Mimic Pennywise Makeup

Use liquid latex to construct Pennywise’s distinctive forehead. Don’t forget to let it dry before you apply white makeup. To create the disturbingly attractive eyes of Pennywise, use white and black makeup. Craft thick eyebrows and apply black makeup around your eyes. With red makeup, illustrate the signature lines that run from the mouth, across the eyes and up into the forehead. Complete your Pennywise makeup with the red nose and lips, using the fake blood sparingly to enhance the authenticity of the look.

Part 3 : Common Mistakes While Applying Pennywise Makeup and Solutions

Below, we highlight frequent errors during the Pennywise makeup process and offer solutions:

  • Overuse of White: Excessive white makeup can wash out your face in flash photography. Tackle this by mixing it with your skin-matching foundation.
  • Rushed Design: Pennywise’s red lines that run from the lips to the forehead are his trademark features. Take your time to get it perfect.

Part 4 : Tips for Mastering Your Pennywise Makeup

  • Ensure your brushes and sponges are clean to prevent the build-up of bacteria.
  • To better understand Pennywise’s character, re-watch the movie and try to mimic his facial expressions.


Achieving an authentic Pennywise makeup look requires practice and effort, but the result is a chilling impersonation of a memorable horror movie character. Whether you’re preparing for a Halloween party or a cosplay event, this detailed guide should help you unleash your inner Pennywise and amaze your friends.

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